- Independent, New York based luxury knitwear brand
- We have great relationships with our factories in California and Peru. In California, we work with Avatar Knit. Their range of traditional and seamless/wholegarment machines are able to easily translate Elizabeth’s intricate designs. In Peru, we work with Innovative Knitwear, a network of small workshops and factories, all of whom are paid and treated fairly.
- Hand chosen, vintage buttons- one of a kind
- Pieces inspired by painting- textured, sentiment- like pattern that comes from watercolour paintings
- Also inspired by designers love of dark things (horror/gothic) and bright colours- finds balance between the both whilst being committed to sustainable practice.
- Uses sustainable yarns- threads produced using low water/ cold dyed cotton/ organic merino wool that is chlorine free and good for water systems
- 15 garments each season/ 75 different knitwear styles
- pieces she hopes will make people feel comfy and special. “I want people to love [these pieces] and respond to them emotionally. I hope I am helping others express themselves through clothing,” she says.
- Regarding the mood of the collection, she says, “This feels like a bleak time for the world…I know I’m not alone in feeling this way. I wanted to dig in and create something real and beautiful because we all need a serotonin hit.”
- “While I had always wanted to start my own line, I couldn’t justify doing it at the expense of any person or the planet.”
- Upcycles scraps into scrunchies- each one of a kind/ no two are identical
- Price range- £200-£650- luxury materials/sustainable wool/long lasting product
- Digital marketing- Instagram- good_omen_nyc
- Short promotional videos on Instagram
- Collaborating with photographers
EXTENDED PRACTICE 