‘Story and your aesthetic behind your brand for your shoots/film- communication to your audience. What is inspiring you?’

The entire brand will be inspired by the angry attitude of punk, reflected in contemporary protest and so the visual aesthetic behind the brand will be bright and fun (inspired by The 1975) but also have a unrefined, messy aesthetic at the same time. A lookbook will be created at the end of the project, with photographed images of the garments, possibly styled with recycled plastic bag jewellery, which was sampled in CoP3. The lookbook will also include primary images from contemporary punk bands to add to the visual aesthetic. My target customer would be a climate change activist who enjoys going to gigs and so pop up shops could be put up in climate change protests and at small gigs/music events. Print adverts will be created, combining photography with graphics, which will be put up in university student unions, as one of my target customers is a student. Photography/branding/graphics/products for the upcoming brand will be posted on social media platforms such as Instagram, to connect with my younger target market.