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I have researched brands such as UNIF, Blue Rinse and Comme Des Garcons and how they brand themselves. Brands such as Comme Des Garcons have their simple brand name but also have a recognisable logo. Brands such as UNIF and Blue Rinse have a main, original brand logo, which is simply the name of the brand, but also have different variations of the brand logo – using different colours and layouts (which are still recognisable). Similar to these brands, I could use a simple brand logo, which will be the name of my brand, but also have different variations. I need to develop a consistent style of working/ fonts/ colours which will run throughout the brand.