• 

• 

• 

• 

• 

Last night I went to see band The 1975 as primary research for the project. Bright neon, contrasting colour, seen in the images, will inspire by jumpers but will run throughout my branding. The ‘angry energy’ seen in the performance, combined with exploration of contemporary issues such as climate change, will inspire the messy, unrefined aesthetic of my garments and overall brand image.