‘This module is the ‘vehicle’ by which you will respond to developed concepts some of which you may have initiated in  CoP3. The catalyst for this is a Statement of Intent/Positioning Statement, through which you will outline your self-determined project, its philosophy, and its positioning within the fashion industry.’

Brands Fighting Climate Change

https://www.camdenmarket.com/shops?q=fashion

USP- Driving force of the work/ philosophy

• Brand inspired by the DIY ethic and individuality of punk- creating handmade, unique garments/jewellery as a response
• Inspired by contemporary artists using music to advocate social/political issues, as punk rock did.

Visual aesthetic

• Bright colours
• Handmade quality
• Contemporary twist to punk

Contemporaries- position of your work

• Brands creating sustainable products
• Brands inspired by music
• Brands inspired by punk
• One off garments- limited, exclusive products
• House of Sunny/

Who will your work appeal to? (Market level)

• Someone interested in sustainability
• Independent designer label
• Environmentalists
• Someone not afraid to stand out
• Ethical purchasing
• Someone who wants to express themselves through clothing

How can you show your creativity and skills?

• Want to add bright colour and illustration into my products/overall brand.

How will you stand out and create impact? (your chance to be innovative)

• Fully sustainable, hand made products
• Sustainable packaging (business cards/postcards) made from ethical/recycled materials
• Bright, bold coloured products

What do you want to produce? Skill sets, future career ambitions

• Future career- advertising and marketing
• Going to produce a brand and create an advertising campaign for it – both digital and print.
• Printed campaign booklet – with stylised products and illustrations
• Digital advert design- website and billboard- creating moving image.