DRIVING FORCE

The driving force of my project is to explore the punk subculture and it’s notions of rebellion, DIY and reaction against issues, which can still be seen in modern day. I will create a unisex knitwear brand that favours bold, statement colours, whilst still being centred around sustainability. The brand questions what ‘the modern punk’ would be angry about, resulting in the entire project being centred around the contemporary issue of climate change. The brand will reference punk DIY, anti consumerism and individuality, as a response to climate change, adopting handmade knitting techniques to create a unique, ‘one of a kind’ feel to the products.

ETHICS

• Careful consideration of high quality materials and handmade production methods, creating long lasting garments that reject fast-fashion.
• A belief in unisex garments that advocate gender-equality.

USP

Each product will be handmade, and made luxurious through use of fine quality wool and thread to create long lasting garments. Each garment will have personally hand picked vintage buttons that create a unique, exclusive feel to the brand. The brand will not mass produce; there will be two collections a year, with ten styles in each collection. Only fifty of each style will be created which will create a limited edition feel to the brand, presenting a key message of the brand inspired by punk: individuality (it is unlikely you will find someone wearing the same piece as you). The garments are regarded as pieces of art and punk influences of rebellion, clashing colours and fun, bright prints mean the customer will use the clothing to create a statement.