Both of my customer profiles are creative people, both interested in music and art, and therefore a very bold, experimental and creative brand is desired. They both regard clothing as a way of expressing their personality and enjoy using clothes as a statement. My brand will reflect this, taking inspiration from punk music, fashion and transforming it into a contemporary, cool/exclusive brand. The garments will be bright in colour, to appeal to my target market’s desire to stand out and make an impact with clothing. Although my target market may not be directly involved with the climate change movement, the brand will convey the rising concern with sustainability as something to be considered very important when it comes to clothes. My target market is evidently students/ today’s youth and so universities/ events/ Instagram is where I will advertise the brand. Contemporary music will also be embodied within my brand to target this market. Both customer profiles are interested in quality design and so garments will be made from luxury wool and long lasting materials to accommodate this.

• Age range: 18-27
• Male or female- unisex brand
• Creative people
• Bold, confident personality
• Environmentalists
• Interest in sustainability
• Interest in quality, luxury garments
• Someone who wants to express themselves with clothing
• Desire for statement garments
• Not afraid to stand out
• Very individual