‘What you are intending to produce- outputs have to represent an appropriate level of research, understanding, technical ability, conceptual/critical awareness, visual quality and professionalism.’

1. Creating punk inspired, handmade jumpers inspired by the question: ‘what would the modern punk be angry about?’ And the answer being the contemporary issue of climate change. The brand will therefore be centred around the issue of climate change, adopting punk DIY, handmade techniques and luxury wool to create a ethical, long lasting product.
2. Inspired by punks such as John Lydon during the 70s, wearing slashed jumpers with deliberate holes in, jumpers will be created in a similar way reflecting the punk distressed look. The jumpers will combine bold, fun colours with stripes, chunky knits and some more detailed, fine knitted areas. They will also feature pockets with small illustrations on, inspired by Charles Jeffrey. Two luxury jumpers and two up-cycled plastic bag accessories will be created for the brand.
3. The brand will reference contemporary punk artists, who are advocating climate change, such as The 1975, adopting the bright lime greens, yellows and reds inspired by the band. My brand will also be inspired by The 1975’s angry energy and unrefined sound, reflected in branding and garments.