- Consider whether customer age works with price point/market level and how they will purchase from you
- Customer who would purchase from the brand would save up for one off, high quality garments, rather than purchasing lots of cheaper garments (fast fashion)
- Vivienne Westwood- look at her customers
- Narrative- what is audience- someone interested in sustainability/ alternative fashion/ rebellious spirit of punk/ anti consumerism/ anti fashion
- Brand surrounding anti consumerism and sustainability
- Could create poster (that could go up in store/online) from brand outline. Could include tagline (about anti consumerism/ quality garments/ rebellious spirt of punk. Similar to Brewdog manifesto one.
- Experiment with intarsia knit (messy reverse side) and fair ilse knit
EXTENDED PRACTICE 