THE 1975

Last night I went to see band The 1975 as primary research for the project. Bright neon, contrasting colour, seen in the images, will inspire by jumpers but will run throughout my branding. The ‘angry energy’ seen in the performance, combined with exploration of contemporary issues such as climate change, will inspire the messy, unrefined aesthetic of my garments and overall brand image.

LOGO / BRANDING RESEARCH

I have researched brands such as UNIF, Blue Rinse and Comme Des Garcons and how they brand themselves. Brands such as Comme Des Garcons have their simple brand name but also have a recognisable logo. Brands such as UNIF and Blue Rinse have a main, original brand logo, which is simply the name of the brand, but also have different variations of the brand logo – using different colours and layouts (which are still recognisable). Similar to these brands, I could use a simple brand logo, which will be the name of my brand, but also have different variations. I need to develop a consistent style of working/ fonts/ colours which will run throughout the brand.

PACKAGING

To fit in with my brand centred around climate change and Extinction Rebellion, I want my packaging to be sustainable. I am therefore going to look into printing companies which offer sustainable/ recycled materials options when printing my packaging tags/ posters/ business cards/ boxes/ stickers/ bags.

  • Want bright coloured paper whilst still being sustainable

TO DO

  • Finish toile and take pictures to draw over
  • Finish design sheets (add illustrations along side)
  • Make jumpers
  • Brand logo/ typography
  • Packaging/ jumper label/ jumper tags/ stickers
  • Photoshoots
  • Lookbook with writing and images
  • Posters/ leaflets
  • Brand guidelines
  • Website
  • Instagram

BRAND NAME IDEAS

Key words associated with my brand :

  • Punk
  • Oversized
  • Messy
  • Quality
  • Sustainable
  • Colourful
  • Bold
  • Bright
  • Weaving
  • Knitwear
  • Music
  • Climate change
  • Extinction Rebellion
  • Anti consumerism
  • Protest
  • Contemporary punk
  • Handmade
  • DIY
  • Ethical
  • Rebellion
  • Powerful
  • Individual
  • Social change
  • Youth led
  • Movement
  • Radical
  • Creative

Ideas :

  • Could be something…. knitwear or jumpers
  • Could be one word in capitals – similar to TOAST or COS
  • Could be punk band song/ saying/ word from lyrics
  • Words associated with punk – chaos, decay, conflict, Disruption,
  • Waking Up, Alive People, Blank Verse, Blacked Out
  • DISRUPT, RATTLE, SHATTER, EYES
  • Could be word from Greta Thunberg speech

Tagline :

  • A protest against consumerism

MATERIALS FOR FINAL GARMENTS

All the materials/ wool for my final garments will be sustainably sourced, including merino wool, 100% cotton and recycled/ leftover bits of fabric, scraps from previous projects, christmas decorations and plastic bags.

After researching sustainable wools, I decided jumpers which will have a chunky effect will be made from ‘Wool and the Gang’ which is sustainably made from materials including up-cycled t-shirt scraps, waste fibres and 100% wool. I think this is the best option as the brand offers a wide range of bright colours without being made from poor quality, unsustainable acrylic wool.

  • ‘New Wave Yarn’ – made from cotton and 3 up-cycled plastic bottles
  • ‘Tina Tape Yarn’ – 100% vegan, uses no harmful chemicals and saves water
  • ‘Super Trooper Wool’- made of 100% Merino Wool

The brand is sold at Fred Aldous/ Abakan- I am going to try and go to Abakan as there is 20% off on Fridays.

Merino wool will be used for weaving to add texture, which is biodegradable and and renewable. The wool is cold dyed and uses low water usage.