I decided to do an additional customer profile to gain a better insight into my target market, ready for developing my branding.
AGE: 23
GENDER: Male
LOCATION: Leeds
OCCUPATION: Undergraduate student at Leeds University studying Graphic Design.
EDUCATION: University level
FAMILY STRUCTURE: Living on his own in student accommodation.
CONSUMER HABITS
His main priority when buying clothes is how they look. He doesn’t buy clothes too often but when he does he prefers to buy quality garments that look good. Although the quality of the clothes is his main priority, he has recently become aware of the importance of sustainability and so would feel better about himself if he knew what he was buying was ethical. His favourite stores include: Oi Polloi, Patagonia, Universal Works, Adidas and Carhartt.
WHAT HE SPENDS HIS MONEY ON
He likes to spend her money on going to events, music gigs, night clubs, buying records, going to the pub and buying new clothes.
STYLE
Due to his love of Graphic Design, he enjoys wearing bright, bold colours which make a statement. He isn’t afraid of clashing colours or prints and enjoys standing out with his clothing choices. He often layers his clothing and wears oversized, relaxed fits.
MUSIC
King Gizzard and The Lizard Wizard, The Beatles, The Rolling Stones, Led Zeppelin, The Smiths, Skepta, Eric Clapton, Wu-Tang Clan.
LIFESTYLE
He has a busy lifestyle, working on university modules during the week, and playing small gigs/ going to events at the weekend. He is a very social person and is always meeting up with his friends. He is often getting the train from his university city (Leeds) to his home city (Liverpool).
HOBBIES
He is a very creative person, is interested in music and collects records in his spare time. When he is not at university, he plays small, local gigs with his friends in a band. He enjoys going to music festivals, a recent one being Glastonbury.
EXTENDED PRACTICE 